OWL™ C-Store Media

Maximize return on investment with Media-Capable Dispensers

Ready to Turn Pump Traffic into High-Margin Store Sales?

Media-capable dispensers give you a captive audience at the pump. OWL C-Store Media helps you put timely, location-specific promotions in front of customers when they’re engaged and already taking action.

  • Loyalty and rewards programs
  • Seasonal promotions
  • Higher-margin products
  • Store branding and customer messaging

The Forecourt is the First Aisle.

The customer is already there. Give them a reason to go inside. We develop, manage and deploy the content so your team can focus on running the business.
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Creative development

Static, motion and optional video content built around your products, promotions and priorities.

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Content management

Preparation, scheduling and deployment through DX Promote™.

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Campaign management

Messaging aligned with your marketing priorities and individual location needs.

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Ongoing Support

Consultation,creative updates and program support as your business changes.

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Multi-site management

Consistent messaging across participating locations while allowing for local relevance.

Our team works directly with Wayne Fueling Systems® DX Promote® platform, providing an enhanced content management experience for fueling operators. We take your priorities and create, schedule and deploy messaging designed to work for your stores.
Close-up of a modern digital gas pump with a large touchscreen displaying fuel prices for Unleaded Plus ($2.999) and Super Unleaded ($3.299), octane ratings 89 and 93, a welcome message, payment options, and a prompt to use the right nozzle.

The Equipment Presents the Opportunity

C-Store Media makes it work

OWL C-Store Media helps you put your store's highest-value products in front of customers throughout the fueling experience.
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Modern gas dispenser with a digital screen displaying blue abstract lines and two dispenser cords

DFS Anthem UX®

27” digital touchscreen, color display
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Modern fuel pump with digital display screens, payment terminal, and two yellow fuel nozzles on each side.

Anthem AX-12 Enhanced®

12” digital touchscreen display
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Two workers in yellow safety vests and gloves installing a large rectangular display on the front of a gas dispenser.

Retrofit Kits

Compatible with Wayne Ovation 2 Dispensers
12” or 27” digital touchscreen display

Contact OWL

Tell us a little about your Media-Capable Dispenser request, and we’ll reach out within 48 hours.
What are you interested in?

Don’t just take our word for it.

Our customers are raving about our media-capable dispensers. Hear in their words what makes OWL unique in the space.
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“For us, the screens are more than part of the fueling equipment. They're another way to connect with customers, showcase what makes our store special, and support the growth of our business. OWL C-Store Media made the process easy.”

Hadir Yaldo

Dominick’s Market

"I initially made the investment at one location, and today all six of my sites have media-capable dispensers. They gave me another opportunity to keep customers informed and put my retail offerings in front of them at the right time.”

Rafi Elsha

XO Food Markets

Performance by the numbers

What could an additional 50 cents in incremental store spend per fueling visit mean for your business?

$350 / Day
$10,500 / Month
$126,000 / Year*
*Illustrative performance based on $0.50 in additional inside spend per fueling transaction and 700 fueling transactions per day. Actual results will vary.
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